Literature Review Blindness Employability And social marketing Plan

Question: Discuss about the Blindness And Employability And social marketing. Answer: Literature Review Define the research problem and background of the problem The research problem includes a framework of examination of problems and challenges faced by a disabled/ visually impaired people in the employment process. People who are visually impaired face a lot of problems while they are involved in the process employment. In our society, there are so many issues faced in the field of employment by most of the people who working to join the workforce. But the problem faced by disabled people is much more than just the employment problems. They had to go through a lot of emotional barriers, social barriers. Due to which, many of them are exempted from trying the best of what they deserve. Supporting literatures analysis, justification of the knowledge gap and future work While a person reaches the age of getting into work or getting employed, he had to think of so many issues and problems which he has to go through while he thinks of getting employed or even after employment, the struggle is to fit in the workplace. But this struggle increases even more once a person is not blessed with basic senses (Roberts, 2005). Being blind might not be struggle for the person who is blind but the social imagination and societal thinking creates a scenario which increases dealt by him on the emotional and social basis. Any person who is qualified and eligible for working, has the right to get a job of his or her satisfaction but the society has made up its mind that if a person is visually impaired, he might not be able to give the best of his efforts while working and he or she will require a sympathetic viewpoint from the workforce and the world as well (Obasogie, 2010). This is not true. The physical disabilities can never a stop a person from reaching the best. In this journal, its been acknowledged that visual impairment stops a person from many such activities which are needed for the company to meet its highest goals. Hence, they prefer to offer only low standard jobs to the blind people. Not only this, they even go through pressure amongst the workforce. They are always kept under the thought of sympathy and low self esteem (Crudden, 1998). This barrier must be broken and it should be realized that- Qualifications and eligibility matters. Nowadays, there are so many ways available for helping the blind people work efficiently. According to the old thinking, blind people are thought to be as disabled. Their physical disability is mistaken to be as their mental disability whereas, the one with physical disability has much more power and mental stability to work and focus on a goal. Social Marketing Plan for DiD Identification and analysis of the socialmarketing problem / issue Dialogue in the dark is a foundation which supports the blind people and their kind of living. It aims at telling that blind people are not disabled but are actually blessed with extraordinary skills of understanding and solving issue. The organisation works for a good cause but has a glitch in its socialmarketing plan and that is why, it could not rise as higher as it should be (Luca and Suggs, 2010). There blind people everywhere in the world but DID has just reached some part of them. Many of the normal people and even blind people do not know about the organisation or even its working. It is very important for dialogue in the dark to change its social marketing plan so that it can interact to more of its kind and even create awareness amongst the normal public (Luca and Suggs, 2010). This normal public does not just consists of normal group of people but also companies, workplaces and many such institutions where it is believed that physical disability created mental disability. The social marketing also includes connecting the organisation with government programs to get more funds for organising new events. The social marketing plan of this organisation is not well updated according to the new scenarios (McKay-Nesbitt, 2012). Analysis of the social marketing environment, upstream and policy issues The social marketing environment of dialogue in the dark is dull enough. It is not well connected with the other organizations of its kind. There is very less and limited social awareness of this organization in the normal public. Marketing is not well constructed and that is why there is always less funds raised for the execution of ideas in the companies (McKay-Nesbitt, 2012). There are not much of branches of this organization present worldwide. The focus of organization is main stream and it can be grown to a much wider prospect if directed in a right way. The inclusion of government, public and organization can create more ideas and make the reason bigger than what it is in the present scenario (Luca and Suggs, 2010). If we look onto the policies, their reason might be very big but the legislations are too main stream and focus only one way factor. Going to the upstream- single lined focus can help it grow even better and famous for a single cause but if we look to the downstream, this organization can help many other aims and dreams. So it must not just stay in line of just one purpose. Social media references of this organization are very less and not that active to be in the limelight of the public, which sometimes dulls their cause. There is not much employment available in the organization and due to less active schedules, they do not get much funds to work for a good cause. Social advertising is as like the design, implementation, or control about programs seeking according to expand the acceptability of an associative perfect then object between a target groups (Osterhus, 1997). These issues mostly occur of eight simple decision-making areas: need of analysis, market segmentation, product s trategy development, pricing approach development, aqueduct strategy development, communications approach development, organizational sketch or planning as well as evaluation. Social marketers discover so less about their consumers and more issues acquiring legitimate and dependable actions pop up over applicable variables and more problems pick out of the blood relation impact over the determinants which are concerned of client behavior, and more troubles grow up because there is more research funded than entrepreneurs amongst the business sector (Stratten, 2014). They tend to hold less pliancy which deals into shaping theirs merchandise or more. issues formulating production concepts, Problems related together with establishing, utilizing, and controlling channels incorporate fundamental distinction between associative marketing and the extra traditional types concerning marketing (McKay-Nesbitt, 2012). Development of the social marketing planning process The social marketing plan of DID can be improved by improvising their social platforms and proposing their ideas to the government and attaching the government plans with theirs to receive more support from public. It will not only benefit them but also the blind people who need such organization for their support and growth. Organizations like DID can train the blinds with highest kind of faculty and help them get employed in good companies by giving them assurance of the best. Reaching to more and more countries will help them influence many other people and get connected to different organizations which can assist along with them to grow more (McKay-Nesbitt, 2012). Recommendations for implementing and evaluating the social marketing approach. Turn up to blogging. Create products for sale which will help in increasing funds. Draw more into your community (Wang, Alon and Kimble, 2015). Encourage more feedbacks from different people and the customers or the participants. Generating content which is attractive with the info graphics. Consider the power of social content and blogs. Join in the participants experience and customer experience for different other organisations. Keep learning through different competitors and other organisations efforts. Connect with millennial Impact of print media and visuals attract more public. Release attractive offers . Contact public attractions for advertising. Participate in conferences or social conversations Enquire social advertisements To increase social environment and social marketing, one needs to be more social (Wang, Alon and Kimble, 2015) Conclusion It is important for the companies to realize the importance of mental ability more than physical abilities. Sympathy is not the key to give blind people a stable life but faith on their real mental ordinance is very much important for giving them what they deserve (Crudden, 1998). This is just a premature thought of human beings that physical disability stops a person from giving his or her best in any field. The truth is they are gifted with inner power to think much better and focus on any subject for longer than a normal human being. References Dialogue-in-the-dark.com. (2017). [online] Available at: https://www.dialogue-in-the-dark.com [Accessed 19 May 2017]. Luca, N. and Suggs, L. (2010). Strategies for the Social Marketing Mix: A Systematic Review. Social Marketing Quarterly, [online] 16(4), pp.122-149. Available at: https://dx.doi.org/10.1080/15245004.2010.522767 [Accessed 19 May 2017]. McKay Nesbitt, J. (2012). A strategy for advancing social marketing. Journal of Social Marketing, [online] 2(1), pp.52-69. Available at: https://dx.doi.org/10.1108/20426761211203256 [Accessed 19 May 2017]. Osterhus, T. (1997). Pro-Social Consumer Influence Strategies: When and How Do They Work?. Journal of Marketing, [online] 61(4), p.16. Available at: https://dx.doi.org/10.2307/1252084 [Accessed 19 May 2017]. Stratten, S. (2014). Social marketing. Wang, H., Alon, I. and Kimble, C. (2015). Dialogue in the Dark: Shedding Light on the Development of Social Enterprises in China. Global Business and Organizational Excellence, [online] 34(4), pp.60-69. Available at: https://dx.doi.org/10.1002/joe.21615 [Accessed 19 May 2017]. Wymer, W. (2011). Developing more effective social marketing strategies. 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